Services

At Green Letter, we’re committed to storytelling for change and amplifying the impact of your story through strategic campaigns that influence and achieve results.

Storytelling

Storytelling is universal to the human experience. We specialise in taking complex information and making it accessible and engaging to your audiences. From writing case studies and annual reports, to developing capability statements and brand narratives, we can help shape and tell your story.

  • Narrative development

    Story & script creation

    Copywriting

    Editing & proofreading

    Report writing

    Social media

Strategy

Strategies and plans ensure purposeful communications – reaching the right audience at the right time, with measurable engagement. Whether it's a standalone campaign or an organisation-wide communications strategy, we can help you connect with your audiences.

  • Communications strategies & plans

    Communications & brand audits

    Audience & stakeholder mapping

    Workshop & focus group facilitation

Campaigns

Campaigns inform, persuade, or inspire change within your audience or a specific segment of it. Whether targeting supporters, partners, or government funders, we can empower your audiences by providing the right information and tools to bring about the change you seek.

  • Communications campaigns

    Advocacy campaigns

    Advocacy toolkits & guides

    Policy papers & briefings

Media

To write for media, you need to know media and what cuts through. We can help grow your media profile, ensure your organisation and spokespeople are positioned effectively, and craft your key messages or media-ready content – from media releases to op-eds.

  • Key messaging

    Media strategies & plans

    Profile & position development

    Media releases & articles

Our approach is flexible. We work with organisations in many ways, like

Project or workshop fees

Hourly or daily consulting fees

Retainer arrangement for ongoing support

Recent Projects

SunSmart media release published in The Age

Cancer Council Victoria

  • SunSmart Victoria

  • Using new brand strategy and values-based messaging, prepare SunSmart channels for its summer campaign, including new website copy, 3.5 months of social media copy, and develop 6 media releases.

  • Media strategy & plan

    Media releases

    Talent interviews

    Website copy

    Social media copy

Humanitarian Advisory Group podcast recording

Humanitarian Advisory Group

  • I Think You’re On Mute Podcast

  • Launch season two of I Think You’re On Mute, increasing listenership of podcast and engagement of related research to elevate the voices and ideas of those shaping a better humanitarian future.

  • Communications strategy & plan

    Social media copy & design

    eDM & email content

    Blog content

Union for International Cancer Control's World Cancer Day Equity Report

UICC

  • World Cancer Day Equity Report

  • Project manage and edit the World Cancer Day Equity Report 1st and 2nd Editions, liaising with 19 past and present UICC Board Members to write and edit story submissions.

  • Editing

    Ghost writing

    Proofreading

    Project management

Room3 Film Production

Room3

  • World Bank film script

  • Develop a 10-minute film script to highlight climate adaptation and resilience measures in the Indo-Pacific using existing footage and local voices to showcase nature-based solutions supported by World Bank programs.

  • Script development

    Script writing

Love Letters

  • I’ve been privileged to work alongside Elle Spring since 2016. Our second film and photography project was a content collection in Vanuatu, capturing stories of women with disabilities, providing them with a platform, and ultimately sharing their voices on the world stage at the United Nations in New York. Elle is a highly skilled storyteller and communications expert. She is respectful, patient and dedicated to shining the light on projects with purpose. She has the ability to understand complex content and shape it into something that is relatable and digestible to audiences for maximum impact. As a film company we work with Elle on a regular basis to guide us in script writing, content creation and conception.

    Erin Johnson
    Creative Director & Owner, Room3

  • Having Elle in my team at RMIT allowed me to feel 100% confident of exceptional work and a terrific customer experience for our stakeholders. Being driven by strategic objectives and a concisely linked narrative, her deliverables were always purpose driven and of the highest standard. Elle took the time to fully understand the stakeholder’s needs, where this benefitted the University’s agenda, and where it aligned to the industry’s needs on a global scale. Elle worked seamlessly with experts internally and external agencies to deliver high quality outcomes each time.

    Emma Gilmour

  • As Communications & Stakeholder Engagement Manager, Elle established communications at the McCabe Centre, working strategically to promote the impact of our work to target audiences and stakeholders. Elle collaborated with staff, partners, alumni, and external consultants to reshape the McCabe Centre brand, and develop our Alumni Engagement Strategy to strengthen our reputation and enhance impact. Communications and alumni engagement have continued to grow from these foundations.

    Hayley Jones
    Director, McCabe Centre for Law & Cancer

  • Having Elle in my team at CBM Australia was a pleasure. She has a natural knack for turning complex stories into sharp, easily digestible communications. She is a highly organised professional and has the ability to manage complex projects that meet stakeholder needs. I would never hesitate to engage Elle in future communications projects.

    Rachel Wallbridge

Do you have a cause that needs communicating?