Humanitarian Advisory Group

Humanitarian Advisory Group (HAG) brings fresh thinking to challenge the status quo of humanitarian aid.

Services provided

Communications strategy & plan

Script development

Social media content

Media pitching

eDM & email content

Blog & website content

How we work together

I work alongside Beth and her incredible team at Humanitarian Advisory Group (HAG) supporting their podcast, I Think You’re On Mute, for Season 2 and 3 – now recording Season 4.

To elevate the voices of local actors shaping a better humanitarian future, I’ve developed a strategic Communications and Media Plan to increase podcast listenership and engagement with HAG’s related research among target audiences.

I also support the development of the podcast, including storyboarding and scriptwriting, as well as its distribution. I deliver all supporting content, including blogs with the full podcast transcript, social media content, tailored content for each podcast guest and host, and eDM content and copy for direct emails to funding partners.

Links to work

We have worked with Green Letter Communications and Elle over the past couple of years – and what a difference it has made!  Not only does Elle really understand who we are as an organisation and the substance of the work we do, but Elle has been able to advise us on the who, the what and the how of our communications strategies. We were so impressed by the strategic, technical and analytical capability that Elle brought to our engagement. She was able to advise us on which are the most appropriate platforms to use, how to define our audience, when we could gain the most traction and engagement with our audience and how to get the tone and content to be aligned with our values and our vibe.

Elle helped us find answers to questions that we didn't even know to ask! Her patience, generosity, experience and networks elevated our work to another level. Supporting in generating professional content, with the right message at the right time was just the beginning though! Elle was able to provide analytics and insights that are continuing to help us spend our time and energy in the right areas and growing our audience and our reach.

And to top it off, Elle is just such a pleasure to work with. Her flexibility, understanding and ability to support, guide and advise has resulted us engaging her over and over again – and we look forward to working with her long into the future!

Beth Eggleston
Director
Humanitarian Advisory Group