Quit
Quit works to reduce the health, financial and social inequities caused by smoking.
Services provided
Media & Communications Plan
Key messaging
Media releases
Media briefs
Stakeholder Communications Plan
Narrative development
Stakeholder Toolkits
Stakeholder & eDM content
Social media content
How we worked together
In 2024, I worked with Quit at Cancer Council Victoria to launch its National Cessation Hub and announce major federal funding.
To support the Australia-wide media opportunity, I developed a strategic Media and Communications Plan and delivered two media releases, media briefs, CEO talking points for a press conference with the Federal Health Minister, the Hon. Mark Butler, social media content, and a toolkit for stakeholders. Quit gained national news coverage on Channel 7, Nine News, and the ABC.
To further support the newly launched National Cessation Hub and the digital project underway to expand services, I developed a Stakeholder Communications Plan, as well as a change narrative with three phases to keep stakeholders aligned and anchored to key project milestones rather than a fixed timeline given the evolving nature of digital projects.
Links to work
Nine News: New anti-vaping campaign unveiled by Federal government
7 News: Australia launches new anti-smoking campaign targeting young vapers
It’s a pleasure working with Elle in every way. The materials she supplied for the national launch of Quit in 2024 were exceptional – with a focus on detail, concise copy and audience needs top of mind. Elle has a strong media sense and writes briefing notes for spokespeople which build confidence and condense critical information. Moreover, Elle is a positive force to collaborate with. She’s helpful and efficient and I happily recommend her services to any comms-media teams on the hunt for expert input. Prue Gildea
Media Manager, Prevention
Cancer Council Victoria
